Nelnet

  • Marketing Manager - ALLO

    Job Locations US-NE-Lincoln
    Posted Date 5 months ago(5/10/2018 11:11 AM)
    Job ID
    2018-6434
    # of Openings
    1
    Category
    Marketing
  • Overview

    Develop effective marketing, advertising and promotional plans to help grow the ALLO fiber telecommunications business. Evaluate programs’ success and provide ongoing strategies and plans to ensure goals are being met. Elevate the level of creative delivery through strategic insights and oversight of brand and messaging consistency.

    Responsibilities

    1. Develop and implement marketing plans
    2. Prepare creative briefs and lead kick offs of key marketing campaigns, lead generation activities, retention initiatives
    3. Lead the research and development of brand and messaging strategy
    4. Ensure continuity of brand and messaging across initiatives, brands, events, and conferences
    5. Streamline and work closely with creative and production departments to achieve objectives
    6. Develop relationships and consult with stakeholder teams and customers to evaluate needs, assess competition, and develop creative strategy
    7. Assist in measuring and reporting on key metrics to evaluate marketing performance

    Qualifications

    EDUCATION:

    Bachelor’s degree or equivalent

     

    EXPERIENCE:

    Minimum of 5 years’ experience in marketing

     

    COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:

    High level of verbal and written skill required; relies on experience and judgment to plan and accomplish goals; performs a variety of tasks; a wide degree of creativity and latitude is expected. Marketing background preferred; must be able to handle high volume of projects; people leadership and decision making skills; excellent customer service skills; strong problem solving skills; ability to work independently or in a group.

    EEO Statement

    Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Talent Acquisition & Recruiting.
    Nelnet is a Drug Free and Tobacco Free Workplace.

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