Nelnet

  • Email Marketing Specialist

    Job Locations US-NE-Lincoln
    Posted Date 3 weeks ago(1/4/2019 9:55 AM)
    Job ID
    2019-7591
    # of Openings
    1
    Category
    Marketing
  • Overview

    Join Nelnet’s digital marketing team today! Nelnet is looking for an email marketer to drive engagement and conversion. Keys to success in this role are an ability to create, manage, and analyze daily email campaigns as well as use results to optimize and scale. This role has responsibility for execution, measurement and reporting of the email channel as a whole. The successful candidate will have a proven track record of working closely with a variety of cross-functional teams involved with list segmentation, email creation and client support.

    Responsibilities

    Be seen as an email technology expert and recommend new email techniques and best practices across the company

    Drive high delivery rates, positive sender reputation, and overall deliverability by demonstrating an overall understanding of systems, processes and strategies that exceed best practices and in compliance with CAN-SPAM laws

    Establish, update, and maintain procedures to enhance efficiencies and
    design materials for email trainings and onboarding

    Proactively research opportunities to evolve email communications with new functionality and features to make continuous process improvements; identify solutions and communicate necessary steps for implementation

    Think end-to-end across customer journey and sales funnel, and utilize segmentation, automation and customization, to create targeted and effective email nurture campaigns

     

    Perform day-to-day email marketing activities including, but not limited to, campaign creation, database management, testing, tracking and deployment of one-time, recurring, and dynamic content-driven campaigns

     

    Measure and analyze email and campaign performance metrics, develop routine reports and generate insights to continuously iterate and improve engagement and conversion

     

    Management of testing and deployment process with internal stakeholders to ensure optimization for existing and new campaigns

    Assess, maintain, manage, and track multiple projects to ensure due dates, and overall quality is met

    Act as a liaison between internal and external clients, business owners, and production teams, as well as other areas as needed

    Qualifications

    EDUCATION:

    Bachelor's degree in Business, Marketing, Communications or a related degree or equivalent combination of education and experience

     

    EXPERIENCE:

    3+ year experience in email marketing

    Hands on experience with email marketing tools

    Intermediate proficiency with HTML/CSS preferred 

    Proficient in excel

    Experience with CRM systems, integrations and features preferred

    COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:

    Proven results in email marketing, marketing automation and database segmentation

    Strong understanding of customer segmentation and targeting along with customer lifecycles

    Highly proficient in analyzing campaign performance, provide actionable insights, and driving continuous improvements to email performance

    Fluency with template development, targeting, and personalization

    Adept in navigating the sales and conversion funnel

    Strong knowledge of best practices, strategies, and industry standards related to email

    Ability to work collaboratively in a fast-paced organization with a high attention to detail

    Excellent project management, follow up, and organization skills

    EEO Statement

    Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Talent Acquisition & Recruiting.

    Nelnet is a Drug Free and Tobacco Free Workplace.

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